• Marketing research is broader in scope and examines all aspects of a business environment. It is concerned specifically about marketing processes.
  • OWG focus is on:

Customer satisfaction research - quantitative or qualitative studies that yields an understanding of a customer's of satisfaction with a transaction

Demand estimation - to determine the approximate level of demand for the product

Marketing effectiveness and analytics - Building models and measuring results to determine the effectiveness of individual marketing activities.

Product research - This looks at what products can be produced with available technology, and resources and we help you identify potential products.

Statistical Modeling & Analysis

Each of the principals of OWG had more than 25 years of experience applying statistical thinking to the solution of real life problems in business and industry. Our expertise includes design of experiments, survey sampling, SPC, multivariate statistics, Bayesian statistics, categorical data analysis, time series & forecasting, econometrics, chaos theory, non-parametric statistics, regression analysis, reliability, etc.

Modeling is the activity of mankind in the everyday decision making of life. Modeling is viewed as an admission of limitations. We model what we do not know, not what we know.
We have developed training material and provided consulting services to more than 50 companies in some of those areas.


Rational Decision Making
Management Science & Operations Research (MS/OR) provides a way to inquire into the formal structure of rational decision making. Anytime that there are limited resources, a system, an organization, decision makers and the desire to improve the system, it is highly probable that MS/OR will be useful in finding the best possible course of action.
OWG has experts in MS/OR with practical experience in stochastic optimization, queuing modeling, decision analysis, dynamic programming, transportation, and simulation.