Market & Product Research
Marketing research is broader in scope and examines all aspects of a business environment. It is concerned specifically about marketing processes.
- OWG focus is on:
Customer satisfaction research - quantitative or qualitative studies that yields an understanding of a customer's of satisfaction with a transaction
Demand estimation - to determine the approximate level of demand for the product
Marketing effectiveness and analytics - Building models and measuring results to determine the effectiveness of individual marketing activities.
- This looks at what products
can be produced with available technology, and resources and we help you identify potential products.