Market & Product Research

  • Marketing research is broader in scope and examines all aspects of a business environment. It is concerned specifically about marketing processes. 
  • OWG focus is on:
  1. Customer satisfaction research - quantitative or qualitative studies that yields an understanding of a customer's of satisfaction with a transaction
  2. Demand estimation - to determine the approximate level of demand for the product
  3. Marketing effectiveness and analytics - Building models and measuring results to determine the effectiveness of individual marketing activities.
Product research - This looks at what products can be produced with available technology, and resources and we help you identify potential products.