Market & Product Research
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Marketing research is broader in scope and examines all aspects of a business environment. It is concerned specifically about marketing processes.
- OWG focus is on:
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Customer satisfaction research - quantitative or qualitative studies that yields an understanding of a customer's of satisfaction with a transaction
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Demand estimation - to determine the approximate level of demand for the product
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Marketing effectiveness and analytics - Building models and measuring results to determine the effectiveness of individual marketing activities.
Product research - This looks at what
products can be produced with available technology, and resources and we help you identify potential products.
